Exhibitor & Sponsorship Marketing

Exhibitor & Sponsorship Marketing

Fill Your Exhibition Floor and Exceed Your Sponsorship Revenue Targets

Exhibition revenue and sponsorship income are the financial engine of most congresses yet acquiring exhibitors and sponsors requires a different skillset from congress operations. It requires targeted outreach to commercial organisations, compelling prospectus design, and a sales-oriented follow-up process that most PCO teams are not structured to run.

Markely provides exhibitor and sponsorship marketing services that help PCOs reach their commercial revenue targets from prospectus design and exhibitor acquisition campaigns through to sponsor recognition and on-site activation support.

  • Exhibitor acquisition campaigns — targeted outreach to relevant industry sectors
  • Sponsorship prospectus design and production
  • Sponsor and exhibitor communication management
  • Exhibition floor marketing — driving delegate footfall to the exhibition
  • Industry symposia and sponsored session marketing
  • Sponsor recognition across congress communications and on-site materials