Delegate Acquisition & Congress Marketing

Delegate Acquisition & Congress Marketing

Fill Your Registration Portal With the Right Delegates

Delegate numbers are the foundation of every congress. Sponsor revenue, exhibitor decisions, association board confidence, and future congress bids all depend on consistent delegate growth, yet targeted delegate acquisition is one of the most consistently under-resourced functions in a PCO operation.

Markely runs multi-channel delegate acquisition campaigns specifically designed for the congress environment targeting the right scientific communities, clinical networks, and professional associations through digital marketing, email campaigns, LinkedIn outreach, and database marketing. We understand that the delegate for a haematology congress is reached differently from the delegate for a civil engineering symposium, and we build campaigns accordingly.

What we provide:

  • Targeted delegate acquisition campaigns by scientific discipline and professional sector
  • Email marketing and automated nurture journeys for abstract authors and potential delegates
  • LinkedIn and digital advertising targeting relevant professional communities
  • Database marketing and direct outreach to association member lists
  • Early bird and registration conversion campaigns
  • Post-submission delegate conversion — turning abstract authors into full congress registrants
  • Year-on-year delegate growth tracking and reporting