Pharmaceutical and Healthcare Events

Healthcare Events That Work in the Real World

Markets with active delivery teams

Pharma event types we support

Partner for UK and Gulf delivery

Languages — English and Arabic

What type of event are you planning?

Medical Congress Support

From exhibition stand design and build to on-site staffing, delegate acquisition, and satellite symposia support. We brief all on-site staff on ABPI Code requirements before any congress opens. Whether you are exhibiting at a UK medical congress or running a Gulf region healthcare event, we manage the full operation.

Exhibition stand build

HCP-briefed staff

Satellite symposia

Delegate acquisition

Congress design

Advisory Board Meetings

Small, high-value meetings with Key Opinion Leaders and HCPs need precision, not scale. We handle venue selection, compliant hospitality, logistics, speaker travel, and meeting documentation. All programmes are designed to operate within ABPI Code hospitality guidelines so your medical affairs team does not have to worry about transfer of value reporting.

Venue sourcing

Compliant hospitality

Speaker logistics

TOV documentation support

HCP communication

Investigator Meetings

As drug development grows, investigator meetings are becoming larger and more complex. We manage venue, registration, delegate travel, on-site logistics, and AV production for investigator meetings across the UK, UAE, and Saudi Arabia. We understand the compliance requirements and work within them from day one.

Registration systems

International delegate travel

AV and production

On-site management

Compliance-aware logistics

Product Launch Events

A product launch for an HCP audience is different from a corporate launch. The environment, the messaging, and the hospitality all need to work within regulatory guidelines while still creating an experience that resonates. We design and deliver product launch events that are both memorable and compliant, across UK and Gulf markets.

Venue and production

Event branding and design

HCP delegate management

Hospitality within code

Post-event reporting

Incentive Travel and Group Programmes

Pharmaceutical incentive programmes require a different level of planning to standard corporate travel. We manage group programmes for pharma sales teams to Dubai, Riyadh, and beyond, with full awareness of transfer of value rules and HCP segregation requirements. For UK pharma teams travelling to the Gulf, we handle both the UK account management and the in-destination delivery through our active UAE and KSA teams.

Gulf destination management

Transfer of value awareness

Group travel logistics

Bespoke itineraries

UK and Gulf dual delivery

Field Force and Internal Training Events

National sales meetings, regional training days, and internal field force events are high volume and time-sensitive. We manage venue, logistics, delegate registration, AV, and on-site delivery for internal pharma training events across the UK. Consistent delivery. No surprises on the day.

National venue network

Delegate registration

AV and staging

On-site management

Repeat programme delivery

Our Services
For Pharmaceutical Clients

Event staffing

HCP-briefed hostesses and on-site teams for medical congresses and healthcare events.

Stand design and build

Exhibition stands for medical congresses at ExCeL London, NEC Birmingham, and Gulf venues.

HCP delegate acquisition

Targeted campaigns reaching clinicians and healthcare professionals by specialty and geography.

Destination management

Compliant group programmes and incentive travel to UAE and Saudi Arabia for pharma teams.

Event design

Congress branding, abstract books, signage and collateral for healthcare events.

Event technology

Registration systems, event apps, abstract submission and delegate portals for medical events.

Where We Deliver

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UK and Europe

Medical congresses, advisory boards, investigator meetings, product launches and field force events across all major UK venues including ExCeL London, NEC Birmingham, Olympia London, and Manchester Central.

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UAE and Saudi Arabia

Pharmaceutical events and incentive group programmes in Dubai, Abu Dhabi, Riyadh, and Jeddah. We have active teams in both markets and understand the regional regulatory environment alongside ABPI and EFPIA requirements for international programmes.

Compliance
What You Need To Know

ABPI Code of Practice — UK pharmaceutical events

The ABPI Code governs how pharmaceutical companies interact with healthcare professionals at UK events. Hospitality must be secondary to the purpose of the meeting. Markely designs all HCP event programmes within ABPI Code hospitality guidelines, and our on-site teams are briefed on what they can and cannot do at pharmaceutical exhibition stands. We do not distribute promotional items, and we understand the difference between certified company material and promotional content.

Transfer of value — what it means for your event

Under the EFPIA Disclosure Code, pharmaceutical companies must publicly report all transfers of value to healthcare professionals, including event hospitality, registration fees, and travel. Markely provides clear itemised cost reporting for all HCP-related event spend, structured to support your compliance and reporting team. We flag any programme element that may require disclosure before it is booked.

Incentive travel for pharma teams — the rules

Incentive travel programmes for pharmaceutical sales teams are permissible under the ABPI Code provided they reward performance and meet code requirements around value and purpose. Programmes that include HCPs require careful structuring. Markely designs incentive itineraries with awareness of these requirements, and we maintain clear separation between internal pharma team programmes and any element involving healthcare professionals.

Frequently Asked Questions

Both. We work directly with pharmaceutical medical affairs, commercial, and events teams, and we also support specialist medical communications agencies as a delivery partner for events across the UK and Gulf markets.

Yes. For pharmaceutical events in the UAE and Saudi Arabia, or for Gulf-based HCP delegates attending UK congresses, we can provide Arabic-speaking on-site staff, hostesses, and delegate liaison teams. This is particularly useful for international medical congresses with significant Arabic-speaking attendance.

We design all HCP event programmes to operate within ABPI Code hospitality guidelines. Our on-site teams are briefed before every pharmaceutical event on code requirements, what materials can be distributed, and how to handle HCP interactions. We provide itemised spend reporting to support your internal compliance and transfer of value reporting.

Yes. We manage pharmaceutical incentive group programmes to Dubai, Abu Dhabi, Riyadh, and Jeddah with active delivery teams in both markets. UK account management handles the programme planning and compliance structuring. Our Gulf teams manage on-the-ground delivery. The result is a single point of contact for the whole programme without the complexity of coordinating across multiple time zones and suppliers.

We work across all major UK venues for pharmaceutical events including ExCeL London, NEC Birmingham, Olympia London, Manchester Central, Edinburgh International Conference Centre, and a wide network of hotel meeting and conference facilities suited to advisory board and investigator meeting formats.

Tell Us About Your Pharmaceutical event

Advisory board in London. Incentive trip to Dubai. Medical congress staffing at NEC Birmingham. Whatever you are planning, talk to us first.