Event
Addressing Global Water Scarcity
Hosted by the Department of Energy – Abu Dhabi, the IDRA World Congress united 1,200+ delegates from over 50 countries to explore innovations in desalination, water reuse, and sustainable resource management. The program featured 225+ papers, 100 technical sessions, and key initiatives including the Leaders’ Summit and XPRIZE Team Summit.
Markely’s Integrated Support Services
SOCIAL MEDIA
Ran high-impact campaigns with live updates, expert soundbites, and session recaps.
EVENT BROCHURES
Designed bilingual brochures and VIP booklets highlighting national sustainability goals.
DIGITAL TOOLKIT
Delivered downloadable assets and branded slide decks via a secure microsite.
VIDEOS
Produced teaser films, daily highlights, and expert testimonials for social and post-event use.
ONSITE BRANDING
Branded ADNEC spaces with a cohesive “from scarcity to sustainability” visual identity.
WEBSITE
Built an SEO-optimized site with livestreams, feedback tools, and an on-demand content hub.
Impact & Outcomes
- Elevated IDRA’s profile as a leader in water innovation and sustainable development.
- Expanded global reach through multilingual content and dynamic social campaigns.
- Enhanced delegate experience with cohesive branding and seamless digital integration.
Event Date
9 – 12 December, 2024
Venue
Abu Dhabi, United Arab Emirates
